Climbing Gym, London

Visual identity concept & toolkit: means to create a sustainable and thriving community.

The game changer, the call for the outdoors, drawing on legends and icons, the place where new legends are made, tribute to raw eclectic, the place to choose & become a part of, welcome to the inner circle...

Climbing is a lifestyle and we are celebrating it by combining the iconic climbing scene with the space that effortlessly works & makes you want to stay.